Don't get me wrong here, I am really excited that Apple has worked out a deal to allow us to rent movies. I have already used it and am pretty much pleased with it. I'll explain my disappointment in a little bit...
Renting movies from Apple is a real boon for me. I've tried Netflix and Blockbuster's DVD rental via snail-mail and have been nothing but angered with both. After less than a month with each service, I started getting movies that were on DVD's that looked like they had sandpaper rubbed on them. They were completely unreadable. I would return the DVD and let them know that the disc was destroyed. However, the next disc they would send was either just as bad or they had simply sent me the save DVD.
For the longest time, I have resorted to BitTorrent for a way to "rent" movies. I would watch them, then delete them off the computer. This worked pretty well for me, but takes a long time to download and there is an element of danger with using BitTorrent to "rent" movies.
I do buy movies and television shows on DVD. I own all 10 seasons of Stargate: SG1 and the first 3 seasons of Stargate Atlantis (we are currently on season 4). I own over 100 movie DVD's. I have even bought a few movies from Apple. I don't do this often though since you don't get any of the extra's that are on the DVD's when buying from Apple. If I don't care about any of the DVD extra's, I'll buy from iTunes.
Now that Apple is renting movies, I waited till the first movie I wanted to rent was available, The Simpson's Movie, and tagged it for rental. I was pleased to see it start downloading immediately. I was surprised to find that I couldn't move/copy the downloaded rented movie to a different Mac. I'll have to make sure that when I rent movies, that I use my MacBook so that it's on the computer that is attached to my home entertainment system. Otherwise, I won't be able to watch it in comfort.
My "disappointment" came when I was ready to start watching it. I wasn't able to use Front Row to watch the movie. I am able to watch movies I have purchased via Front Row, movies I have "rented" via BitTorrent via Front Row and Perian. Yet, I'm not able to watch rented movies via Front Row. Why is this Apple? What could possibly be done that would break your precious DRM with Front Row?
Also, when playing the movie I rented, I was rewarded with a full screen display that not only had black bars on top and bottom of the video, but on the left and right! For some reason, the full screen experience for the movie was "less" than full screen. Fortunately, my Sharp Aquos HD television has the ability to "zoom" a picture so that I didn't have any black bars. It clipped a few pixels around the image, but was fine for watching the movie. Doing so made the movie a bit pixelated, but I guess that's expected considering the "full screen" they chose to give me.
Oh, I know. They would be competing with TV! Really? TV is $229, a MacBook is $1099 and a MacMini is $599. How could that be competing with TV? Seriously Apple, let us use Front Row with Movie Rentals. Why else would you have opened up Front Row on all Macintosh computers in Leopard if not so that we can get the full multimedia experience with Front Row?
Another disappointment is the lack of ability to rent TV Shows. If I am going to pay over $30 for the ability to watch a season of a TV show, I'm going to just go out and buy the DVD box set. I want to be able to watch the series for a fairly minimal cost. Say $4-$5 for 4-5 episodes. Pretty much a DVD's worth of episodes. I hope they are just testing the waters with movie rentals and will be adding TV shows later.
Now, another possible disappointment is the lack of HD quality movies using iTunes instead of TV. Now, its possible that there just isn't any HD quality movies out yet since the TV software update isn't out yet. I do hope that this is the case. My MacBook is more than capable of displaying 1920x1080 interlaced (1080i), so why not allow me to watch HD content? Now the "Steve" told us that HD content is coming. So I can only hope that it's coming to all rentals and not just TV rentals.
Overall, I'm still pumped about the idea of renting movies via my Macintosh. I just wish they would do a better job of it. If they don't deal with some of these issues soon, I'll have to go back to the "best" way to do it. Via BitTorrent. It's slow, but it works and gives me true HD quality.



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