Or at least that is what the next headline should read after seeing this one:
NBC to Apple: Build antipiracy into iTunes | Tech news blog - CNET News.com:
"'One of the big issues for NBC is piracy. We are financially harmed every day by piracy. It results in us not being able to invest as much money in the next generation of film and TV products.'"
Who the hell do they think they are kidding with a statement like that. Between revenues coming in from advertising on NBC and DVD rentals/sales, are they actually trying to say that they are going broke? Or can't afford to put yet another mindless reality show on the air? Give me a break.
First off, NBC was on iTunes and they had in place a pretty darn strong DRM protecting their IP. So, why in the hell did they pull up and leave? Not because of piracy I can tell you. No, because Apple wouldn't allow them to change the prices of their products or change the way they were being sold. So, what does NBC do? They leave.
Now that Apple is the largest retail store for music in the US, NBC says that they really want to work with Apple, but they are afraid that Apple's DRM isn't secure enough?
"They can mark up the price and make a profit or use it as a loss leader to get people in the door," Kliavkoff said. "It's really difficult for us to work with any distribution partner who says 'Here's the wholesale price and the retail price,' especially when the price doesn't reflect the full value of the product."
"The music industry guys would have something to say about how the pricing has affected their product over the last few years," he added.
Ahh, so the problem here isn't the DRM issue or piracy. It's the lack of control over the revenue stream if they were to put their IP's back on iTunes. NBC wants to be in control of setting pricing, they don't want Apple to have that control.
So they are blaming Apple's pricing on the poor net profits of their business and the music business on Apple controlling the price. Yet record companies are more than willing to sell their product on Amazon.com for even less that what Apple sells music for and Amazon.com is, what, 3rd, 4th now?
These guys are just going to keep screwing themselves over and over again until they just don't have a business anymore. They want to charge even more for "Survivor" and screw over every person involved in the production of true quality shows so that they can keep as much money as possible for themselves.
Will this ever end positively?
(Via news.com.)
This doesn't have anything to do with the Macintosh or even computers...

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